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1.2.2016

ADAY CHOOSES
SENSITIVE® FABRICS

Brand of the month

ADAY is a lifestyle brand that matches the style with performance. Dedicated to women smart and always in motion, which give priority to the comfort, without compromising perfect shape and style, the new ADAY collection choses Sensitive® Fabrics for fashion and tailored look. Sculpted silhouette, fit elegant, sweat-wicking, high performance: ADAY’s garments are naturally active, deliberately designed to combine style, functionality and features that improve performance daily. ADAY launches a new category of clothing that’s inherently active, perfectly suited for the contemporary woman who lives a global on-the-go lifestyle nestled between work and play.

TESTIMONIAL MIKAELA MULLINGS PRODUCT AND APPAREL DESIGNER

Fabrics and technology are at the core of our designs at ADAY. We want our clothes to perform, and with the Sensitive® Fabrics range, we were able to select fabrics that offered support, stretch, breathability, moisture management and tailor these properties to each individual product, making them stronger and more versatile.