Brand of the month
ADAY is a lifestyle brand that matches the style with performance. Dedicated to women smart and always in motion, which give priority to the comfort, without compromising perfect shape and style, the new ADAY collection choses Sensitive® Fabrics for fashion and tailored look. Sculpted silhouette, fit elegant, sweat-wicking, high performance: ADAY’s garments are naturally active, deliberately designed to combine style, functionality and features that improve performance daily. ADAY launches a new category of clothing that’s inherently active, perfectly suited for the contemporary woman who lives a global on-the-go lifestyle nestled between work and play.