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1.1.2018

ADAY: the future of clothing

Brand of the month

ADAY is a lifestyle brand on a mission to simplify, so they set out to create the clothing of the future – one that is beautiful, technical and sustainable. Dedicated to smart women who are always in motion, their pieces balance minimalist design and technical fabrics, creating space and time for the things that matter. For the new Multiplicity Collection, ADAY chose Sensitive® Fabrics to 6 hyper-versatile staples that can be worn and styled multiple ways. Soft like silk, fit elegant but technical, sweat-wicking, high performance: ADAY’s garments are designed to combine style, functionality and features that improve performance daily. ADAY launches the future of clothing that’s inherently active, to make life simpler, perfectly suited for the contemporary woman.

TESTIMONIAL Millie Maidens Product & Apparel Designer

We call the above fabrics our technical silk because they feel, fall like silk but are highly technical. Sensitive® Plus and Sensitive® Life are core to ADAY and were chosen for the longevity, durability and strength of the fabric: each piece is breathable, sweat-wicking, high-stretch and wrinkle-resistant. We love to work with EUROJERSEY because they are fully conscious manufacturing partners. They focus on sustainable production process, saving on water, energy and cutting down on production waste.