ADAY: the future of clothing
Brand of the month
ADAY is a lifestyle brand on a mission to simplify, so they set out to create the clothing of the future – one that is beautiful, technical and sustainable. Dedicated to smart women who are always in motion, their pieces balance minimalist design and technical fabrics, creating space and time for the things that matter. For the new Multiplicity Collection, ADAY chose Sensitive® Fabrics to 6 hyper-versatile staples that can be worn and styled multiple ways. Soft like silk, fit elegant but technical, sweat-wicking, high performance: ADAY’s garments are designed to combine style, functionality and features that improve performance daily. ADAY launches the future of clothing that’s inherently active, to make life simpler, perfectly suited for the contemporary woman.