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1.8.2017

Arabella London:
beyond the beach

Brand of the month

Arabella London captures a new swimwear space with stand out, form-fitting multi-functional pieces. Working beautifully on the beach and moving seamlessly into the evening, these are luxury wardrobe staples that challenge perceptions of swimwear and champion the perfect fit.

The initial capsule collection, AM by Arabella, uncovers swimwear designed to be worn beyond the beach and with a focus on perfecting the bottom line. Arabella has reinvented swimwear - innovative design, close attention to detail and performing fabrics choices have created pieces that bridge the gap between swimwear and ready-to-wear. Using the innovative Sensitive® Fabrics, caresse the body with a natural touch, while providing an incredible wearability and superior support. The more relaxed styles have been designed to be worn as “swimtimates” layered under clothes, whilst the more sophisticated pieces can be worn right into the evening. A swimwear collection both chic and with a great fit, timeless and with transeasonal appeal.

TESTIMONIAL Arabella MacRitchie Designer and Director

We used Sensitive® Fabrics as they are simply the best quality. With combined swimwear, activewear and ready-to-wear properties these are perfect for our brand concept beyond the beach: a collection of wardrobe staples rather than seasonal styles.