Brand of the month

The Frida Querida Firenze’s sporting spirit provides a studied garments’s simplicity, femininity. The swimwear pieces, which gently caress and enhance the body without force and compulsion, have clean, simple lines, suitable for every woman and every occasion. The natural and timeless elegance adds to garments an aesthetic value, in time indelible. Each model is reversible and color block and allows multiple combinations to wear, reinterpreting it on several occasions and uses. One piece, many lives.
Official supplier of the Italian Federation of Skiing and Wakeboarding, Frida Querida Firenze’ s its origins in the water sports world and it is inspired in the implementation of its piecies. The entire collection is made in Sensitive® Fabrics high performing, cling to the body like a second skin, designed to increase comfort, dynamism and freedom of movement. The high quality of Sensitive® Fabrics allows the high performance garments realization, ensuring maximum chlorine resistance, UV protection and quick drying.


Part of the success of Frida Querida is due to the choice of Sensitive® Fabrics by Eurojersey: their colors, their softness and high elasticity, allow every woman to be able to plunge into all the seas, adapting to each sport, with extreme comfort. Furthermore we support the great efforts of Eurojersey for the Environment and for our Mediterranean Sea.