The new

Today, the Company’s partnership with WWF Italia continues through a collaboration on the theme of water as a planetary resource, which takes the form of multiple activities such as the calculation of the water footprint of Sensitive® Fabrics, the problem of plastic in seawater and a campaign to increase the awareness of sustainable fishing and the protection of sharks with the #SafeSharks Project, as indicators of healthy sea eco-systems.

Together for
the Mediterranean sea

WWF Italy’s “Mediterranean Initiative” aims to protect the Mediterranean Sea, where a great variety of environments, animal species and peoples generate a unique mix of cultures and biodiversity, whose equilibrium is often threatened by man and his activities, such as over fishing and pollutant discharges, with devastating impacts on the marine ecosystem.

Emblematic species

Supporting the Mediterranean Initiative, EUROJERSEY protects the sea turtle Caretta caretta, which is the most common in the Mediterranean, at risk for accidental catches and for a predation risk during the transfer from the beach to the sea.

Eurojersey for the
50th anniversary
of WWF Italy

On the occasion of the 50th of WWF ITALY, EUROJERSEY gave a celebratory T-shirt made in Sensitive® Fabrics to all WWF staff of the Oases and all volunteers working throughout the country, to remark the benefits of resource reuse and recycling.