Urban Safari
the SS 25 Ready-to-Wear collection

Tradition and modernity come together in the Sensitive® Fabrics trends of the S/S 2025 collection, transporting them on a journey from the hustle and bustle of the metropolis to the deep roots of African culture. An invitation to explore the traditions, customs and identities that intertwine in a bold and authentic panorama, where tribal aesthetics blend with the more contemporary elements of metropolitan elegance to create a unique synergy. A subtle balance between past and present, between the modernity of city fashion and the ancestral essence of Africa.

A visual harmony, a fusion of colours and patterns that tell ancient stories and evoke a renewed sense of community with warm tones. Vibrant reds, yellows and greens evoke the energy and vitality of local communities, the rich, meaningful decors are a declaration of identity, expressing the desire for knowledge, belonging and togetherness. Urban Safari is much more than a fashion trend, it is a tribute to the richness of diversity and the ongoing search for a beauty that unites rather than separates.
Wrinkle-free, shape-retaining, crease-resistant, Sensitive® Fabrics follow the body, adapting to each individual movement, thanks to their three-dimensional elasticity. Easy to wash, even in the washing machine, they dry quickly and do not need to be ironed. Breathable, they are the ideal fabrics to play with versatile and comfortable outfits, the perfect passe-partout for a transversal everyday life lived in the city, travelling or on holiday, without neglecting that refined look, an occasion for unforgettable moments of style typical of Made in Italy.